On-line music promotion is a vital part of any artist’s successful marketing campaign in the “new music” business model. free musically followers 2018
The background music business has been required to change its business model consequently of the internet. This in the long lasting is great for musician’s groups and artists as they have more control over promoting themselves online using the various platforms of web 2. 0. 0 and are not as beholden to record companies as they were.
So how can we market music online?
Well it’s the same 3 step plan that’s always been there.
People hear music – People like the music – People buy the music
It’s almost as simple as that!
you ) People Hear Music
Radio has traditionally recently been an extremely successful driver of album and single sales. People want and need to hear the complete music and need to listen to it several times until it gets into their subconscious.
So do not make use of 31 second samples and buffering. Let the fans down load specific music tracks at no cost and allow them to integrate your music into their daily lives.
2. People like Music
Having heard a song a few times people may decide they love the song and turn into fans and they will pay some funds later after you have got them into your marketing route.
Rather than letting them listen to 30 – 40 secs of the track and then they just find out more about the next thing that’s on offer.
3. People buy Music
Once you have established a relationship with that fan and they have received free music from you or your artist you can learn to think about building an monetary relationship with the fan.
Giving music away is part of your online music promotion and so is selling music. I am not merely expressing give all of your music away and generate income on the live concerts and performances. This goes further into the psychology of offering.
Fans will buy music and associated products like Concert tickets and Goods.
You cannot convert a music browser into a purchasing fan in a few minutes. They have to listen to the song around six times and feel a rapport with the designer.