Indian Fashion Industry

Vibrant fashion trends of India

With all the end of the 20th century came the end coming from all hype which has created a more practical and pragmatic environment and has given a much more stable picture of the trend business. LuLaRoe vimeo
In the 50s, 60s and 70s, the Indian fashion scenario has not been exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the nation could show off. The value of a garment was judged by its style and cloth and not by who managed to get. 

It was considered as ever so fashionable and fashionable to address any unfamiliar tailor, who might make a garment for a few rupees, providing the perfect fit, end and style. The high society lady, who put on it, was proud for getting a good great buy and for giving her name to the result.

In 60s, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among females. It was an time packed with naughtiness and special event in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and lined polyester fabric.

The seventies witnessed a rise in the export of traditional materials outside the country as well as within. Hence, international fashion showed up in India much before the MTV culture with the bold colors, bloom prints and bell-bottoms. Synthetics turned trendy and the disco culture afflicted the fashion scenario.

It was in the early 1980s when the first fashion store ‘Ravissant’ opened in Mumbai. In those days garments were retailed for a four-figure price tag. The ’80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the ‘salwar kameez’ was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the beautiful fashion design culture was obviously a trend among Indians with their heavy price tags. No question a garment with a heavy cost was at the bottom stage of style. But clients immediately changed into the high fashion flip where they were assured that the word ‘elegant fashion design culture’ means, it had to have a higher price marking.

Garments were bought at unbelievable prices only because the designers had determined to try noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive occasions each trying to out-do the other in theme, visitor list and media coverage. For any newcomer, the fashion business was the leading professional art that time.

Inside the 90’s, the last decade of the millennium, a move towards the drastic combining down returned with cultural wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell whatever it will take and keep staying in the limelight. With heavy cut throat competition and sound awareness of the customer, the inevitable occurred. The purchase price tags, which had once reached at a top, commenced their downside quest.

At those times the downturn has not been only being experienced in the price tags of the clothes, but also in the business of style shows. More models, choreographers, cosmetics men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario got not ended with this, but continued. It absolutely was a point, where it contacted at a certain stable level and from there, at the start of the twenty first centaury, with new designers and models and some sensible designing; the fashion hype accelerated its velocity.

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